gentorify gentorify

So many of us are hustling trying to get projects and ideas off the ground. We spend a lot of time contacting folks we don't know -- they may be potential advisors, customers, investors. I'm curious to hear what your best tactics are for making new connections online. One thing I like to do before approaching someone I don't know is spend time observing their behaviour on social media and understanding their interests, passions and projects. I'll try to create a compelling offer that I can couple with my ask. What are your tactics?

Hi Makers! I've worked on all levels of the software stack, from UI design to back-end programming to strategy. I've spent over 16 years at Basecamp and designed features used by millions and invented processes our teams use to design, develop and ship the right things. These days I'm focused on strategy: understanding what our customers are trying to do and how to make the product fit them better. My new book is called "Shape Up: Stop Running in Circles and Ship Work that Matters" it's all about how product development happens at Basecamp. I also talk about it in this week's episode of Product Hunt radio. I will be logging in to answer questions on Friday 20 September at 10:00am MT.