Gabriel Sayers

Gabriel Sayers

Co-Founder @ Briefly
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Gabriel Sayers

3yr ago

Marketers - what's the most frustrating part of working with ad agencies?

I started my career agency side and now I work client side. It's crazy how frustrated each side gets with the other and how much that can sour relationships and lower the quality of creative work. I reckon that client briefs are the most acute sticking point - what do you reckon?

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