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Francisco Cavanna
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I have been in a similar situation, this is the strategy that worked for me.
-Affiliate marketing: This is a great way to start as it does not involves any risk to you. Start searching for the best keywords (short or long tail) that fits your product/landing page. You can use answerthepublic.com. Save them on a google sheets. Once you have a sample of 50-100 keywords, go to chat gpt and ask...
What are your strategies for marketing when there is almost no budget for it? E.g. small businesses
Eray Chumak
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Francisco Cavanna
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I would suggest to start with an affiliate campaign, in order to increase the revenue at the minimum cost/risk. Then once you start having a budget to invest on paid marketing, on the one hand I would focus on microinfluencers in Tik-Tok and IG, this is because it is proven that they can have the same reach as other bigger influencers but at a lower cost. On the other hand I would focus on SEM...
How do you determine your paid marketing strategy?
Zekiye Nur Kesici
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Francisco Cavanna
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This is a great exercise!
I would hire as many influencer as possible, adding it up to a Facebook and google ads campaign, to have as many views as possible
If your marketing budget were unlimited, what would you do?
Lindsay Davis
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Francisco Cavanna
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The key is to send segmented email campaigns, where your aim is to focus on the connection with the lead
In a world obsessed with automation, are we losing the soul of our email marketing?
Ethan Tole
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Francisco Cavanna
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-Join different entrepreneurship's communities. If you have a team that can also join would be great. Start giving self interest value to the communities at first. Then start promoting your product and have your team hype it up. This will make people more interested on the launch. The day of the launch, ask them to upvote your product in PH. This will give you a solid start
-However, I think...
What is the best marketing strategy for a Product Launch?
Austin Armstrong
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Francisco Cavanna
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Congratulations on the launch Kelli! Definetly will try iit. Out of curiosity how will you plan to increase the post launch growth channels?
I suggest by my experience to focus on
-Facebook ads
-Microinfluencer marketing
-Affiliate marketing
Best of wishes for you and your Team!
Happy Teams Use Shaka 🤙 - And WE JUST LAUNCHED ON PRODUCT HUNT!
Kelli Veach
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Francisco Cavanna
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Always try to provide the most amount of value in the least amount of time. From their I start to pivote on my content leveraging it via AI
How do you come up with content ideas for social media?
Ezgi Yeğinaltay
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Francisco Cavanna
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Affiliate Marketing campaigns. This would not only increase the amount of reach your product will have it will also boost your domain authority as the amount of linking websites will increase. The steps would be, launch an email campaign for possible affiliates (if possible web content creators), and offer a once time high payment (if your product is subscription based). As you increase your...
What is your favorite growth marketing tactic?
Johnberg Arslan
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Francisco Cavanna
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How are you marketing the product?
The Ultimate Growth Marketing Playbook
Dimitrii Ive
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Francisco Cavanna
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Balance depends on the product/business. The strategy that worked out the most to me, is doing affiliate marketing, as the product gets marketed while only paying for the leads that turn into clients.
How do you balance between paid advertising & organic growth strategies in your marketing efforts?