Evan LaPointe

Please see my comment below. Pros: No brainer use cases and ROI. If you do digital marketing at scale, you will benefit from it watching your back at all times. Cons: The list of integrations is growing. It’s hard to call it a con when it’s growing so fast.

There are products that are nice to have and there are no brainers that create so much ROI it’s ridiculous we ever did it differently. The scale, complexity, and speed of digital marketing means that human beings simply cannot avoid mistakes, they simply cannot identify issues and opportunities quickly enough, and they cannot collaborate and communicate seamlessly across their interwoven and...