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JTBD in 5: The North Star of an Enduring Business
The business focused on the JTBD is built to last.


JTBD in 5: When Does a Job to be Done Start (and end)?
Why customers buy, use, and stop using your product

ericmwhite
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After being excited about JTBD when I was first introduced to the idea, I struggled to learn more. I was fortunate to read a preview copy of this book a few months ago. It has been indispensable and shaped not only how I think about JTBD but how I think about business in general. I cannot recommend this book enough.

When Coffee & Kale Compete
Become great at making products people will buy


Rocketship.fm - It's more than a Milkshake
Exploring jobs-to-be-done