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DidiervanH
DidiervanH
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B2C AI Adoption: Is advertising AI features a Plus or a Minus for Growth?

I'm seeing a growing trend of B2C products actively advertising their AI features as a USP, claiming AI being the prime solution. However, being back in my hometown for a weekend, I've heard a lot of apprehension around data privacy and a general lack of understanding "what happens in that blackbox". Nothing I hear very often back in Berlin, so demographic differences are clearly playing a big...