Dexter Vira

Have you ever stared at a brand and thought, This could’ve been legendary, but it just… isn’t? That thought haunted me. I’ve always been obsessed with presence—how things look, feel, and command attention. Maybe it’s the fashion stylist in me. But I knew one thing: most brands don’t have a product problem. They have a "perception" problem. See, I come from a fashion world where I’ve watched...