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Tastemaker

Gone streaking
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Niche or Broad: What’s Your Move?
When we were building our AI search product, my team kept running into the same question: Should we go super niche and focus on a small, specific audience, or try to appeal to as many people as possible? It s tricky, right? Going niche feels like you re building something meaningful for people who really need it, but then you wonder are we missing out on a bigger audience? On the flip side, going broad sounds exciting, but it s also a bit like playing darts in the dark. Curious how you all approach this. Do you stick with a niche or aim for the masses? And how s it worked out for you?