About
Hi, I’m Cornell! I’m on a mission to make social media marketing easy for entrepreneurs. I built Simple Social Sales, an app that turns the overwhelming process of marketing into a simple, 20-minute system. It handles audience research, content ideas, profile optimization, messaging strategies, and more—so you can focus on growing your business without the stress. I’m passionate about blending AI, tech, and creativity to help small business owners thrive. Let’s connect—I’d love to hear your feedback and ideas!
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I spent 50 months studying why videos go viral. Here’s what I learned:
There are 3 main things every viral video gets right: 1 Stop the scroll. 2 Hold attention. 3 Make people want to share it. Let s talk about the first step: stopping the scroll. The key performance driver here is a strong hook. A hook is the first 2-5 seconds of your content that makes someone stop and think, Wait what s this? One of the best features of my app is its ability to create hooks and topics. Here are a few examples tailored to specific industries: Food Trucks: "I m challenging myself to beat a food delivery app by cooking the same dish faster!" "I m letting strangers create the ultimate taco by choosing random ingredients." Online E-Commerce Shops: "I m opening a mystery box of returned items from my online shop this is one of the craziest things someone sent back!" "I m taking a $10 product from my shop and transforming it into something worth $100." Hair Salons and Barber Shops: "I m letting strangers decide my next haircut and my stylist has to make it PERFECT!" "I m styling my hair using random tools from the dollar store can I make it look good?" Real-Life Example One chef told me her kitchen was too small to create good content. I told her to flip it: "How I made a 5-star dish in the tiniest kitchen ever." Sometimes, your biggest challenge can be your hook! What s your business? Drop it in the comments, and I ll brainstorm a hook for you!
