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Tastemaker

Gone streaking
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Which works better on Twitter, short posts or long-form posts?
I noticed that more and more posts on my Twitter feed are the long form type. Do you notice the same? Let's connect on Twitter https://twitter.com/JonniGani
Is AI being over used?
I was reading a competitor's website today. I haven't been there for a few months. Last time the copy was a little humorous but a bit kitsch, today it was a lot better but there were a lot of ChatGPT common words and phrases, and zero humour. Am I overthinking Chats involvement or it is going too far on copy, to the point where almost every website has a few words that are almost guaranteed to be there? Some words: Energise, robust, elevate, Game-changing, Beacon, and because it has AI, Ally!