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The choice between Twitter and LinkedIn for a startup's social media presence depends on the target audience and business goals. Twitter is ideal for real-time engagement and broader reach, while LinkedIn excels in connecting with professionals, B2B networking, and thought leadership. Many startups use both platforms to cater to different needs. The decision should align with the startup's...

Identifying influencers on LinkedIn involves a few key steps. Start by looking for individuals who consistently share valuable, industry-specific content. Check for a high number of connections and followers, as well as engagement metrics like likes, comments, and shares on their posts. Additionally, consider their expertise, credibility, and the relevance of their content to your interests or...