Arthur Helsmoortel

You can deepdive on that through the various communication channels of productled.org. PLG Flywheel, PLG onboarding book, the PLG podcast etc. I would say, first, that a PLG GTM strategy does not exclude a sales motion, though having a sales only approach excludes you from being PLG. And second, that PLG does not exclude top-down but does favour bottom-up. The idea is that PLG is based on...