Apoorva Shukla

Launching a product is as much art as science. Personally for me, over several successful launches, I now have 3 must haves - 1. Dog-food it Thoroughly used it for a day yourself. Make sure everything ticks. You don't need to be perfect, but don't be caught unawares. 2. Get alpha feedback Get at least a couple 3p users who are not the makers to try it. Get a sense of whether it s easy and it works. As makers, we suffer from the curse of knowledge and we know how exactly things work. 3. Measure, measure, measure Have a way to understand how users are using your product! Esp. on the day of a launch, details on engagement, usage & adoption can really help you take right decisions for the road ahead. What are your must-haves?

Need a recommendation for portrait mode / vertical videos in general.

Coach screens, product tours etc... in my experience I've seen most users end up opting out of these. Would love examples of products whose onboarding you've loved - or even better, if any maker here has experimented & landed on better frameworks.