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A year on from the start of COVID-19 pandemic. How did you adapt?
Whilst we adapted to our new reality with zoom birthdays and lockdown walks, businesses struggled to connect with customers with completely different wants and needs than pre-covid. Some brands thrived in the face of adversity (Gymshark s monumental achievement of hitting $1.3 billion valuation despite unearthing a worrying insight), but a lot more did not. If your brand managed to survive 2020: What did you learn (personally and professionally)?