Anurag Mehta

Every feature addition or enhancement should strengthen, not dilute, your product's USP. Always engage with your users through alpha/beta testing or via direct interaction to understand their needs and frustrations. This feedback should directly inform what features to prioritize. Just a tip, that you can use services like BetaList to gather valuable and raw insights. Also, you can use MS...

The tools/features to counter the spam effectively and generously😅, be it with the help of A.I.

Whatever the case may be, I just really hope that humans are kept in the loop somewhere in the process. 😅

-> Build in public. Transparency will play a key role here. Share your wins/losses openly. You will get absolute raw feedback. That way you can connect with your users and/or potential customers, brand's trust gets built-up naturally, the users feel as part of the journey. You'll eventually build-up your own loyal community. -> Have a 1:1 meet with some of your users from...

I would run targeted ads on platforms where my audience spends the most time, by starting small and experimenting to see what works best. Teaming-up with other small businesses is also an option, wherein we can cross-promote each other's products and reach a wider audience. Some online groups and forums are also of help, as these are where we could find the ideal potential customers. We can...

Always has been, and always will be!!! It's the price we pay for convenience, right? Isolation is an option, but only for so long.

@natiakourdadze Sharing growth valuables here as well😀; been following your tips over on Twitter. As always, quite savvy!!!

These days, ensuring your website's mobile-friendliness and optimizing for voice search seems to be where it's at. Thoughts? @hamza_afzal_butt

There's a BUNCH, but these are the ones I check out the most: - Reuters - SearchEngineJournal - Techcrunch (a lot 😁) - Mint - Social Media Today - Fast Company - Reddit (yeah, i know...😅) - Google News

Decktopus 2.0 for making creative, engaging, and interactive presentations. Anything new you've explored @rupal_saini ?

By managing your Monday's to Thursday's, prioritizing accordingly; you've got less baggage when Friday vibes calls you.

- Wordtune's suggestions come quite handy, so you can definitely check that one out (specially the AI content suggestions). - Also, simplication is key to readability, so you can use hemingway (the free version will do the trick), to simplify your content piece - Then ofcourse as pretty much everyone mentioned, there's Grammarly and Quillbot, the ever so obvious ones (for rephrasing etc.) Any...

Observe what your target audience (even the potential ones) are talking about, what issues are they struggling with, what are their priorities, via forums, social channels, surveys, etc. Browse around LinkedIn, Twitter, and other platforms, to look for trending topics (engagement and visibility-wise) resonating with your brand or hashtags (you CAN use tools as well for this). Also, like you...

It'll eventually become your own personal AI assistant; will know your likes, interests, and how you use things, so you'll get recommendations and solutions that are right for YOU. It will be able to predict what you need, before you even know you need it. Also, with voice assistants becoming smart as they are, even right now, you'll be able to ask complex questions and get answers, as if you...

It sure does, not always in the way its intended to though, from the perspective of the goals we aim for.

I wish it could atleast limit the blatant stealing of (ahem ahem, borrowing/using of😁) our content without consent. As of now, it looks like there are no restrictions to it whatsoever, in any vertical(s), which is hurting originally researched and worked-on projects. By the way, what are your thoughts on brands implementing AI within their services/products?

I have experimented with TikTok for promotional purposes. The "for you" page and its algorithms, both are quite on-point in comparison to other social channels. Also, lately, I've noticed a number of audiences using TikTok for business promotions/sales and product/service reviews. Any thoughts on this?

Hi Alexandra, Just a quick question - should marketing goals be aligned with business goals or vice-versa, to achieve long-term sustainable benefits for a business? In either case, how better to ensure each gets fueled by the other, and not dragged by the other? Thank you!

Get inside the heads of your target market (and the potential ones too)...!!! Observe on what are their concerns? What challenges are they facing first-hand? (you CAN use tools as well for this) Then, cover them in-depth on your entire website, and always keep them fresh. This one strategy helps in targeting those 'direct' consumers.