Anthony Mainero

I'm in a long distance (intercontinental) relationship. Flexible working means I can fly across oceans for two months at a time, work strange hours, and still keep launching. It means that I can read a book in the middle of the workday when the rest of my team is asleep, and come back for the afternoon recharged. It means owning less stuff too: a laptop, a few good sets of clothes, and a great...

It may sound tired, but the biggest thing for me is just talking to real people (especially those who like/use my product) and getting to know them better. 15-20 real people can give 3-4 good personas. A lot of what makes a good persona, to me, is the words I use to describe the person. Talking about what they _do_. IMO, verbs explain and predict people better than adjectives and adverbs, and...

My most essential: 1. iTerm 2. VSCode 3. Slack 4. Figma 5. Asana

It takes a ton of searching and testing to find great distribution channels, work them, and respond to what they need. When they come and stay though, it's the most motivating thing :)