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Angel Gutiérrez Pizarro
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Growth hacking the boat rental industry using stickers.
1O upvotes, ig you want to hear how this was done and what happened.
What is one amazing thing you’ve done?
Magdalena Tran
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Angel Gutiérrez Pizarro
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As creative creating a digital in order to help creatives be more creative.
Still to date creatives need to have ideas in a very artisanal way.
What is one amazing thing you’ve done?
Magdalena Tran
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Angel Gutiérrez Pizarro
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Hi!
What, do you think about the creative and content economy? Is there something missing there tech-wise?
I'm Alex MacCaw, founder of Clearbit and Reflect, ask me anything. 🔥
Alex MacCaw
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Angel Gutiérrez Pizarro
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I can see all agree that the most important thing in startup marketing is understanding de our client.
Here are my recommendation in order to accomplish that:
- Do lots of user testing and interviews
- Read: THE MOM TEST this book is key to learning how to ask the correct question and find the truth. Startup founders and very good at lying to themselves and believing our lies.
-Create a...
StartupMarketing is different from normal Marketing?
Angel Gutiérrez Pizarro
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Angel Gutiérrez Pizarro
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The fure of AI is:
Your explaination + AI = Product /feature / web / app
What ever you can imagine will be done by A.i
What do you think the future of A.I is?
Aaron O'Leary
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Angel Gutiérrez Pizarro
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I think A.I will end u developing some of the most powerful tools. This meaning it will help humans to perform at their best levels.
Reduce the huge technical frictions that exist today.
What do you think the future of A.I is?
Aaron O'Leary
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Angel Gutiérrez Pizarro
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StartupMarketing is different from normal Marketing?
What is startup marketing, and what is the difference between startup marketing and traditional marketing?
How do priorities change in startup marketing depending on the stage of your startup?
What are the marketing secret weapons startup have against bigger competitors?
Angel Gutiérrez Pizarro
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Congratulation on your launch! Definitely will check it out and share it with other founders!
BeforeSunset
Catch beautiful sights, finish your work before sunset
Angel Gutiérrez Pizarro
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Why are smoke test so important!
Smoke test are one of the most important tools available for startups.
Why:
-It let's you validate and see the potential interest of your users without developing that feature.
-If you don't know which feature to invest time and money in creating first, create a smoke test and see which one will be used more.
-Will let you also be one step ahead.
Angel Gutiérrez Pizarro
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How to correctly validate ideas and features? *here my top 3 ways
*in order
-Send validation form to target audience
-Talk to customers (interviews)
-Validate 1 hypothesis at a time.
-Feedback loop
-Smoke test
Angel Gutiérrez Pizarro
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Best ways to test your MVP product/features *here are my top 3
1- User testing (just asked for an objective, no more talking)
2- HotJar
3- Feedback loops (forms + interviews)
What are yours?
Angel Gutiérrez Pizarro
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Catalyst creativity:
Catalyst is a digital tool created to accelerate and enrich your inspiration and investigation process.
They bring together a universe of concepts and creative stimuli through technology, AI, and lateral thinking techniques where you are in control. In a few clicks, you will access thousands of sources, perspectives and references that will help you unlock any creative...
What is the newest tool that excites you?
Ayşegül Çorok
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Angel Gutiérrez Pizarro
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Consistency VS Productivity *what is more powerful?
I'm good with consistency.
Fot me its consistency!
Consistency win. Some days I´m at my 100% being super productive. Other I'm at my 50% or 30%, not super productive.
But I show up every day, at that is consistency and the power of the compound effect.
Don't put pressure on yourself, due to not being 100% one or two days, the most important thing is that you are showing up.
Angel Gutiérrez Pizarro
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Do you suffer creative blocks too? *here is how I unblock them
Created my own digital, inspiration book. It updated every day by outs own, finding things that I didn't even know I would end up using to inspire me.
Also, use Lateral thinking techniques.
What do you use?
Angel Gutiérrez Pizarro
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Coffee
What is one thing you can't live without when working from home? Apart from your laptop, of course!
Gizem Nur Keskin
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Angel Gutiérrez Pizarro
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I'm good with consistency.
Some days I´m at my 100% being super productive. Other I'm at my 50% or 30%, not super productive.
But I show up every day, at that is consistency and the power of the compound effect.
Don't put pressure on yourself, due to not being 100% one or two days, the most important thing is that you are showing up.
Are you a self-motivated person, or do you procrastinate?
Zekiye Nur Kesici
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Angel Gutiérrez Pizarro
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Measure everything.
Have your hypothesis very clear and your KPI that will measure that hypothesis well-tracked.
Launching in 2 days, what are some last-minute tips you can give?
Elif Duran
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Angel Gutiérrez Pizarro
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I think that in some careers, especially business-related, higher education as it is known today will not last long.
But higher education still has a key role in our society and there are careers where it will always be there, it will iterate, but it will be there. Careers related to science, medicine, etc You don´t want self-made doctor, don't you?
Like it always happens nothing is white or...
What do you think about higher education, is it necessary these days?
Natallia Shakhmetava
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Angel Gutiérrez Pizarro
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Validate one hypothesis at a time.
Benefits:
Will make everything easier, and move faster.
Real data, better decisions, no extra noise.
Give storytelling.
Compare KPI's fast.
What one thing do you wish you knew before you launched?
Angel Gutiérrez Pizarro
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Launching B2B Saas: MY 5 WORST MISTAKES *share yours
1-Trying to validate more than 1 hypothesis at a time, with the MVP
2-Not exploring enough what real pains and jobs to be done where under the problem you are solving.
3-Open feedback doesn't work as well as direct feedback. 1 hypothesis = 1 easy-to-reply pop-up that validates or not your hypothesis.
4-Not testing and measuring the real interest of features: A,B,C,D,E, through smoke test in...