Ananda Aisola

Ananda Aisola

Co-Founder at Composer
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Andrey

4yr ago

Is "COVID-19 marketing" ethical?

I'm sure all of you received a lot of emails with approximately the same content: "It's hard COVID times, but we are here to help your business stay alive. Here is your XX discount." It seems like many use the pandemic as an opportunity to sell, offering a discount the same as during Halloween, Black Friday, or Christmas. Since 10-20% off for a $10-20 subscription is not likely to help a lot and they also don't offer discounts for existing users, it all looks like marketing based on a disease. Doesn't it all look bad?

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