Juliana Amorim

Juliana Amorim

Building Croct, a component headless CMS

About

I'm an engineer passionate about technology, marketing, data science, and software development experience. I've learned and mostly worked with Javascript, Typescript, PHP, Java, and testing automation to build Croct and contribute to open-source projects in the past years. Today, I'm focused on guaranteeing growth and tech teams get the most out of Croct's platform. Helping them to create business value is my main goal. Croct is a headless component-based CMS for modern frameworks like Next.js and React. It helps product teams scale UI optimization by offering built-in AB testing and personalization, ultra-low latency APIs, design system integration, and quick implementation.

Work

Founder & Leadership at Croct

Badges

Buddy System
Buddy System
Thought Leader
Thought Leader

2

Top 5 Launch
Top 5 Launch
Tastemaker
Tastemaker
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Maker History

Forums

#1 headless CMS for personalization and #2 component CMS at G2 Summer 2025 reports

We re thrilled to announce that Croct has once again achieved outstanding recognition in the G2 Summer 2025 Grid Reports as a high performer in four categories:

  • personalization

  • AB testing

  • component CMS

  • headless CMS

CMS-powered Material UI marketing page

Hey everyone

We've been helping some folks set up Material UI with CMS, AB testing, personalization, and analytics.

Product update: new location variables for richer personalization

At Croct, we believe that great personalization starts with great context, and geolocation plays a key role in that.

That's why we've just rolled out a major upgrade to our location variables, making it more structured, detailed, and versatile for location-based segmentation and personalization.

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