Trisha Anand Singh

Agile isn’t just for product teams—marketing teams move just as fast. Finding the Right North Star Metric for a Brand Pivot is like picking the right karaoke song—choose wrong, and everyone tunes out. I’ve been helping out our marketing team recently with product marketing on socials, and one challenge that keeps coming up is:How do you define the right North Star metrics for social and...

Startups move fast. Sometimes too fast. But when agility starts to feel like chaos, and scaling adds complexity, maintaining a structured yet flexible approach becomes a real challenge.As someone who oversees multiple internal programs, runs Scrum daily, and juggles everything from stakeholder expectations to cross-team alignment (all while handling customer success!), I see this friction all...