Alakshyendra

Traffic is the main motive. I would pick and choose too, if the core users are not on one platform but might result in only traffic and no engagement then I would omit that platform. All traffic and no use will leave you more confused.

Do a $X test. Launch the idea with a landing page and initial hypothesis. Test it over few weeks, 4-5weeks. Do max of 2 experiments and analyse the interest and feedback. Reiterate and relaunch if not much of deviation, if a lot of deviation get back to the drawing board. $X - allocate a small sum of money for ads.

There are tons of inspiring newsletter success stories out there. My personal favorite CXL - all started with a newsletter, Harry's marketing examples - like the fresh approach, Finshots - launched as a newsletter with just 1 story in a day and mail brew. I guess, people engage with something that they can relate to, be authentic, genuine and grateful and create value for your readers. My...