Zoomer helps restaurants enable delivery or increase delivery throughput. Over the weekend, they released a tracking app for consumers available on iOS and Android. For participating restaurants, consumers punch in their cell phone and watch ETA of the delivery.
I've been noticing more and more back-end players in the food delivery space, specifically those either vying for the attention of the merchant or other delivery companies. Rather than focusing on battling for high cost acquisition of consumers, these companies are doing the "grunt work" enabling the operations for merchants.
Polywork