Wix combines user-friendly website building with robust e-commerce features, making it easy for anyone to create and manage an online store without coding.
Wix is now showing its age and lack of development investment in things like page load speed. Whilst it performs ok (but behind other more modern stacks like webflow and good old wordpress event) on desktop, its score of 33 out of 100 for Google's page speed ranking puts it in the 'don't bother' category if you're thinking mobile first.
It does have some value to it, there are lots of plugins (they mostly cost though) and lots of out of the box features that are useful.
On balance though, the page speed for mobile is a dealbreaker, here are some more specific deal breakers for us in our use case.
- Doesn't play well with custom web apps, at all in fact, as in didn't work for us, we're using wordpress or vue now
- Wix doesn't allow you to write custom javascript (you can use an iframe) they have their own Velo ecosystem which is closed.
- The editor is substandard by a long way, editing static pages is painfully slow with significant input lag and the browser tab hosting the editor frequently exhibiting memory use of 2GB for pages that don't have video or much animation, or really much of anything.
- Their forum app is old and outdated
- Their designs, available fonts are un-inspiring
I’ve genuinely enjoyed using Wix’s site builder—it’s intuitive, visually flexible, and offers a solid suite of hosted apps and integrations, many of which are included free for the first year with a domain or website subscription. However, its position as a more closed ecosystem compared to platforms like Shopify or WordPress presents some operational limitations.
When it comes to connecting external tools—especially industry-standard apps and automations—I’ve found that many simply don’t support Wix natively. It’s not necessarily a flaw in Wix’s design, but more a byproduct of market positioning and scale. The result is that setting up back-end infrastructure, integrations, and advanced automations outside the Wix environment can become more complex than expected. For anyone prioritizing automation or third-party ecosystem compatibility from day one, this is an important consideration.
