@bentossell There are two phases to how this animated gif is created. Phase 1: The algorithm uses color, motion, image similarity and clip duration and uses statistical HMM model to compute the best segment ( animated gif card) to advertise the video. Phase 2: Once the gif card or the videogram grid card is shared either via web embed, or via social networks, we keep track of user behavior (which frame was clicked to enter the video, which frame was shared to social networks and which frames were commented on). Over time, this data can then be used to understand what is trending inside the video and refresh the animated gif accordingly. The animated gif may change based on day / week / month on how the video is being consumed.
@sandeepcasi was very cool to hear in person from you about the steps that go into making the grid and how it's dynamic. Also seems to solve the problem of video that you can't skip or skim, like you can text.
@benwtnb Exactly. Why should video be any different than text or for that matter news paper or magazine. Hyper text allows users to jump around and click on things of interest on a website. Same thing happens with news papers and magazines and you can jump to any article or page that jumps out at you. With Videogram, we are providing the same type of functionality to user to jump into a scene that interests them and let them share / comment on that part.
Videogram automatically analyzes any video file and generates a visually engaging Animated GIF card and/or summary with different-sized keyframes arranged in a grid reminiscent of a comic book.
Videogram allows consumers to get a quick overview of an entire video's contents without watching the entire video from beginning to end. Viewers can start – and share – the video from their point of greatest interest, thus eliminating the pain points of streaming / buffering a large video on congested mobile networks.
Videogram is compatible with any video server / player and leaves the original video undisturbed (along with any existing copyright or advertising). And the technology is completely embeddable. Videogram can live on publisher / brand web pages, within apps, or on social networks.
If you are a consumer then sign up for free at http://www.videogram.com and/or download the app for free at https://itunes.apple.com/us/app/...
If you are a publisher, then sign up to access the dashboard free at http://publisher.videogram.com/
Hey @sandeepcasi, sweet product! As GIFs continue to grow into acknowledged media in their own right, it's cool to see a team focused on creating these from *other* media.
What are the big differences between how Videogram goes about the creation of GIFs versus how, for example, GIPHY does it?
@playswithfood GIPHY is user generated gif platform and users can generate gif from any point of the video which is really cool. I love their product. We are focused on helping content holders get more video engagement and monetization. Our animated gif is basically an advertisement (just like a YouTube thumbnail) to the video and click on the animated gif or frame leads to video engagement. Where-as GIPHY Is more of a stand alone animated gif and as it gets shared into socials , there is no call to action link back to the original video. VIdeogram is a Video User experience, Engagement, & monetization platform. GIPHY Is a animated GIF platform.
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