The Vercel team has strong technical strength and powerful product features, making it very easy to use for front-end or full-stack engineers. For individuals or small companies, the most important thing is that they provide a free version.
I am using Vercel for some of my sites and it is truly fantastic, both in terms of management and simplicity. It manages to stay simple despite offering a lot of options.
Vercel cloud is a game changer for quick product validation and development. It provides plug-and-play deployment pipeliens for any Next.js project with sensible defaults. Things like automatic deployments, environment variables and deployment protection work out of the box without any tedious configuration. I recommend Vercel wholeheartedly for any solo developer or indie hacker.
Has helped me get from 0 to 1 really quick. I loved the NextJS dashboard tutorial that taught me experimental practices, such as partial pre-rendering.
