I was a Product Manager with years of experience in the B2C space by the time I started my own company. Back then, I thought I knew all about product discovery and delivery. Boy, how wrong I was! 💡Why did I create this? I quickly found out that B2B is a whole different ball game. And talking to users about a product that's just starting is nothing like the product discovery for an already established product. I’m naturally an introvert. I had no product-market fit. I asked all the wrong questions. I wasted months building the wrong things. Reality punched me in the face, hard. So I went back to the books. Great books like The Mom Test and Deploy Empathy helped me get a foothold in this world. Eventually, I mixed all my learnings, to create this framework. It was like night and day. My product moved faster, I discarded assumptions without building anything, and better yet: when the time came to ship it, I already had clients in line! If you are already using Notion, following this framework will help you move faster toward product-market fit. If you apply it diligently, you’ll fail faster so you can reach success faster too. 🏔️ Problems you might be facing: - I don't know what users want - I’m building the features users ask me for and even still they don’t buy my product - Users say they love my product, but never actually test them - Talking to users is hard and I don’t know where to begin - How do I know when to pivot? - How do I know if I’m talking to the right people? - How do I discover my ideal customer? ⚡What you'll learn: - How to break the product-market fit problem into different hypotheses to test - How to drive your user interviews to uncover real learnings - When to pivot your product/feature and how - How to talk to users to avoid “fluff” and empty promises - How to treat customers who say “no” to you as a win Include access to a 12-page Notion template, containing: - How to run product discovery - How to talk to users (and how not to) - Experimentation planner to drive your product discovery strategy - User session tracker for your user research and learnings - Sales pipeline for you to use as you transition user sessions to leads and finally to paying customers. - Bonus sections on B2B sales procedures and roles I hope you like it!

User Research Playbook for Notion

💬Talk to users, 💰get sales

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