The User Engagement Audit gives you a clear picture of your product's ability to engage & retain users. Full breakdown in 15 dimensions. Actionable suggestions on how to strengthen engagement mechanisms. All delivered in 30 minutes of On-Demand Presentation.
Hi ProductHunters,
I've developed the underlying framework for years and used it successfully in products that have engaged 10M+ users.
I'm introducing two things here:
The User Engagement Audit is a service built on top of the framework & my experience with over 120+ products.
The User Engagement Score is a framework / methodology.
You can make use of the framework for free (link below).
INTRODUCING THE USER ENGAGEMENT SCORE
Taking the guesswork out of engagement & retention.
The decisive battle for a product: Can it engage & retain users?
Retention is an easy measurement: do users continue to use my product?
Engagement is more contested with regards to what KPIs are actually reflective of engagement.
Both have a the same problem though. They only become visible in hindsight.
The solution to this problem: the User Engagement Score.
It’s a crazy effective way to gauge a product’s ability to generate user engagement.
• The score is ONE number (highest score so far: 92 - Candy Crush)
• What do scores mean? 1 = users likely run away, 100 = users won’t stop using the product
• How is the score calculated? The 15 most relevant mechanisms are each rated on a 3-step qualitative scale. Accumulated, they give us one overall score.
• How I know it works? We scored 120+ Apps and found the user engagement scores to be significantly correlated to engagement KPIs in Amplitude. (# of Reviews / Download, Daily Sessions, Session Duration, etc.)
So what?
The User Engagement Score takes the guesswork out of user engagement & retention.
It further draws a clear picture for potential improvements to guide efforts.
To explore & calculate the User Engagement Score yourself, check out https://pitch.com/v/user-engagem...
To get the User Engagement Score calculated for you + receive recommendations what & how you can improve user engagement and retention.
Get the User Engagement Audit.
The Top 7 Apps in applying the user engagement mechanisms that I've looked at, ranked by User Engagement Score:
1. Candy Crush - 92
2. Duolingo - 82
3. Mario Kart Tour - 80
4. Instagram - 79
5. Elevate Brain Training - 76
6. LinkedIn - 73
7. Nike Run Club - 69
If you think the User Engagement Score is an interesting or valuable concept, please help to get it in front of more people 👀
Have an amazing day!
Thank you so much for upvoting ‘The User Engagement Audit’.
It means the world that you found it worthy to take time out of your day and check it out!
Despite having years of experience in user engagement, I’m totally new to this part of the start-up community and also to this kind of offer. So I still have a lot to learn.
Would you be willing to answer 3 quick questions? (not including this one 😇)
What made the User Engagement Audit interesting to you?
What do you think will keep people from buying a User Engagement Audit for their product?
Who do you think is the ideal person to benefit from a User Engagement Audit?
Feel invited to be totally honest and straight-forward with me. I appreciate anything you’ll have to say.
If I can be helpful to you in anyway, please let me know. I’m happy to help.
Have an amazing day!
David
The User Engagement Audit
The User Engagement Audit