In The Dreamery in NYC, you can reserve nooks for 45 minutes at a time, at a cost of $25 per session. These nooks are basically giant wooden “O”s with curtains and soundproofed backing, and of course they’re stocked with Casper beds.
This is the 7th launch from The Dreamery. View more
CBD Sleep Gummies by Casper
Casper's latest product to help you sleep is CBD gummies
We're always dreaming up new ways to help you sleep better, because sometimes it takes more than a great mattress to get there. Enter new CBD Sleep Gummies, the latest step in our quest to bring sound sleep to everyone who needs it.
Interesting product expansion, capitalizing on the growing interest in CBD.
Here's a snapshot of Google Trends search volume in the U.S. over the past 5 years:
From Casper's perspective, this doesn't make sense if they identify as "We're dedicated to making the best mattresses ever."
As soon as you shift that to "We help people get the best sleep of their life."
It's not about the mattress anymore. It's about helping you sleep. At that point they can sell gummies, sleep rings, whatever. I like it. Good PR.
Product Hunt