A bit of backstory—before SuperCraft, I was working on a company called Zener, where we built defect detection systems for factories. I'm a computer vision engineer by trade, with zero experience in sketching, SolidWorks, or physical product design.
My number one way to communicate concepts to our manufacturing engineers? -> Prompt kungfu + Stable Diffusion!
At first, I was worried they’d laugh at the AI-generated sketches—but they didn’t. It worked. All we needed at that point were rough visuals to explore concepts like how the cameras would look and fit on to conveyor belts etc.
That was in 2023. Since then, image generation and 3D has exploded—better prompt adherence, photorealism, instruction-based editing, detailed 3D generation, and new visualization methods like Gaussian Splatting, let alone stuff like the latest Genie model from Google.
That's why, enter SuperCraft — a new way to design physical products using just natural language.
Traditionally, designing physical products involved sketching, CAD modeling, rendering, reviewing, and iterating—a slow process that requires specialized skills. SuperCraft replaces much of that with one simple interface: language.
With SuperCraft, anyone can conceptualize, prototype, and iterate on product ideas—fast. It’s already being used by over 17,000 people in industries like consumer electronics, fashion, furniture, interior design, and packaging.
We’re incredibly excited to see what you create with SuperCraft—and we’d love your feedback as we continue building!
@sarangzambare This is gold!! As a former industrial designer now Digital product designer this is so great to have. I will be testing it soon. But seems like you hit the mark! 👏
@sarangzambare Wow! My mind has been blown, what a promising product. Will try to get my physical product design itch resolved with this. Thanks for creating this.
Love the concept of using natural language for physical product design - you're democratizing an entire field that traditionally required specialized skills. Curious how SuperCraft handles technical constraints like manufacturing tolerances when translating concepts to real products?
This feels like the future of product development! 👏
@artem_turlenko SuperCraft in its current state is suitable for concepting and prototyping. Think of it as a replacement to sketching and KeyShot renders, so that you can quickly come up with 10-15 variants and communicate them to your stakeholders before committing to a direction.
We are not trying to solve the manufacturing problem, at least not right now, for that you will still need to use CAD softwares.
@santosh__kumar9 its not good at complex assemblies (yet) - for more unibody objects with fewer moving parts it performs better. still a long way to go though.
SuperCraft
Hello Product Hunt!
I am Sarang, founder of SuperCraft.
A bit of backstory—before SuperCraft, I was working on a company called Zener, where we built defect detection systems for factories. I'm a computer vision engineer by trade, with zero experience in sketching, SolidWorks, or physical product design.
My number one way to communicate concepts to our manufacturing engineers? -> Prompt kungfu + Stable Diffusion!
At first, I was worried they’d laugh at the AI-generated sketches—but they didn’t. It worked. All we needed at that point were rough visuals to explore concepts like how the cameras would look and fit on to conveyor belts etc.
That was in 2023. Since then, image generation and 3D has exploded—better prompt adherence, photorealism, instruction-based editing, detailed 3D generation, and new visualization methods like Gaussian Splatting, let alone stuff like the latest Genie model from Google.
That's why, enter SuperCraft — a new way to design physical products using just natural language.
Traditionally, designing physical products involved sketching, CAD modeling, rendering, reviewing, and iterating—a slow process that requires specialized skills. SuperCraft replaces much of that with one simple interface: language.
With SuperCraft, anyone can conceptualize, prototype, and iterate on product ideas—fast. It’s already being used by over 17,000 people in industries like consumer electronics, fashion, furniture, interior design, and packaging.
We’re incredibly excited to see what you create with SuperCraft—and we’d love your feedback as we continue building!
@sarangzambare This is gold!! As a former industrial designer now Digital product designer this is so great to have. I will be testing it soon. But seems like you hit the mark! 👏
SuperCraft
@nico_ramella Great to hear!
Interesting approach to product design. Wishing you success with SuperCraft.
VibeNecto
@sarangzambare This is dope, you are the OG bro
@sarangzambare Wow! My mind has been blown, what a promising product. Will try to get my physical product design itch resolved with this. Thanks for creating this.
@sarangzambare Hey! Congrats on going live, upvoted, we launched yesterday as well and your feedback would help. Love the product by the way.
Congrats on the launch, Sarang! 🚀
Love the concept of using natural language for physical product design - you're democratizing an entire field that traditionally required specialized skills. Curious how SuperCraft handles technical constraints like manufacturing tolerances when translating concepts to real products?
This feels like the future of product development! 👏
SuperCraft
@artem_turlenko SuperCraft in its current state is suitable for concepting and prototyping. Think of it as a replacement to sketching and KeyShot renders, so that you can quickly come up with 10-15 variants and communicate them to your stakeholders before committing to a direction.
We are not trying to solve the manufacturing problem, at least not right now, for that you will still need to use CAD softwares.
The natural language part in SuperCraft sounds fun, but I’m wondering if you’ve tested it with complex assemblies yet
SuperCraft
@santosh__kumar9 its not good at complex assemblies (yet) - for more unibody objects with fewer moving parts it performs better. still a long way to go though.