@collegelabor - you can think of page and click tracking as accounting for about 1% of an actual digital experience. Who got there and then the fact that 99.99% of people bounced. But it doesn’t identify where they dropped off. By measuring the entire experience, you can know how many words they read, what they engaged with, what they missed and if there is video, if they had an emotional response.
@collegelabor Click only measures 1% of the user experience. Using eye tracking and facial analysis, you can measure the other 99%. As we all know, if we can not measure it, you can not improve it! Measurements using eye tracing and facial analysis include, what users look at or SKIP, what they read or SKIM , and what emotions are evoked which drives click, purchase and brand recall.
To celebrate measuring over 500M gaze points across digital media, our team has put together an awesome guide on things we have seen that differentiate the top performing websites, digital videos, ads and other media from average.
- A well-made digital ad creates 10x longer visual engagement
- Slighting moving your CTA button can increase the number of people who see it by 2x and cut the time in half.
- Optimizing the number of words in a paragraph of a website to how many people actually read drastically costs drop-out
- If you sell things on eCommerce sites, creating imagery and text which earns 1 more second of engagement raises purchase 50-500%
- Making people smile in your video doubles sharing and for brands increases actual purchase by 144% on average
(And many more awesome and crazy things you can do to optimize your success)
To all those digital optimizers out there, we salute you!
Link ROS - Cloud Logging+Viz for Robots
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Link ROS - Cloud Logging+Viz for Robots