We've been part of this program for a while now. We launched in Early Access mid last year, and it helped more than we could have imagined. We were able to get feedback and work through big bugs all without having to stress about poor ratings. Early Access alone is worth it because it's a constant new stream of users to test your app. You get to basically hit the reset button every new build.
The design feedback was essential in our redesign. Material design for mobile is basically implemented in all popular apps (as it should), but at the same time you want to make it yours, and follow your own design language. While their docs are great, their feedback was so helpful because they understood our goals and what we were trying to do... and it was nice to go back and ask "how can we implement this feature while respecting material design?" We were blown away by how much time they spent on the UI feedback.
One take away from our team at WeDo, is this really made it easy to push Android first. We still have a ton of Early Access users that are now beta testers and because of that we've been able to continue to discover critical bugs and get feedback before it goes live everywhere in hours. The Play team genuinely cares about this ecosystem and about the success of great new products launching on their store. We've been surprised by how much they've walked the walk.
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We, Socratic (https://socratic.org), were a part of Start on Android's Early Access program in April 2017. Unrelated, our app won Google Play's App of the Year in 2017 :)
We got thousands of users to use early versions of our Android app, got hundreds of pieces of feedback from real users, and discovered dozens of bugs. This was invaluable, real, low-risk feedback, and I can't imagine an easier way to test, iterate, and launch an app.
While Early Access provides broad feedback from users, the UI/UX review provides deep expert feedback on Android best-practices - unique commentary and advice that's hard to get elsewhere.
Overall, SOA helped us launch a much higher quality product without the complexity, stress, or burden of building and managing our own beta program. Wish Apple did this too!
Loved this program, and highly recommend this to anyone launching an Android app.
Pros:Early Access is an amazing way to get low-risk, high-value feedback on your app, and their UI/UX feedback is great deep early input.
Cons:None
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