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Launched on February 2nd, 2018
Launched on January 31st, 2018
There's nothing wrong with gimmicks, but using a gimmick like this to promote something risky and potentially dangerous is irresponsible at best.
Presenting this in a children's book format is risky and makes me feel strange. On the one hand I like it because it's very simple, has amazing illustrations, and it's doesn't make any crazy predictions on bitcoin's future value.
On the other hand, I feel a certain unease about kids getting into bitcoin. I'd be more at ease back when most bitcoin enthusiasts where nerdy types who thought it was cool that they could mine currency using a bunch of GPUs. Nowadays there's this community of speculators along for the ride who may or may not become suicidal when the price dips because they made some really bad financial decisions. If I had kids, I definitely wouldn't want them hanging out with the latter.
I don't think the intention here is to get kids into bitcoin, but there was an intention to convey this information in a children's book format. Again, it's a strange place to be in.
Shai is right, it is brainwashing.
Be the first company someone deals with something new through and they will be drawn to you forever - preying on children is horrible.
Our relationship to money, the state (where we live) is rapidly evolving. Financial structures that underpin so much of the old world can't seem to always embrace the potential of change and technology. I am all about sharing the knowledge to help anyone who wants to learn, have access to clear and simple information. I think this nails it, as well as presenting an offer that other companies in the space haven't quite been able to build let alone articulate. Good luck Jack, I'm excited to see how this evolves.
