Honestly, we saw a major problem with the way people currently use social media. On multiple occasions, our team saw our friends and family members going on social sites such as Facebook/Twitter/Instagram, and saying things like "that is a really great shirt". However after they made these comments, they would have to text or call their friend to ask where they bought it. Just trying to make things more efficient.
There's a crop of products attempting to make "Instagram for e-commerce" and Sproose looks to be playing in this space now.
Shopsy (http://www.producthunt.com/posts...) was another product that was hunted months ago but I think the founder, @billymuro, now works at Two Tap, which powered the e-commerce piping for his app.
Sproose
Polywork
Polywork
Polywork