SoMo, short for Social Mobile, seems to represent a blend of social media and mobile technology. While I don't have specific details on a company by that name, the concept suggests a growing trend of social platforms focusing on mobile-first experiences. If it leverages mobile technology to foster engagement and community-building, it could be a solid player in the space, especially if it combines social interactions with unique features that enhance user experience. However, it would need to balance user privacy, engagement, and scalability to succeed.