Marketing: "Why isn't sales calling my leads? We sent the MQLs over two days ago!"
Sales: "I don't have time to work these leads, they aren't ready to buy compared to *these* leads."
If you work in marketing or demand generation, does the above sound familiar?
I'm Gabriel, co-founder and CEO of Saleswhale (YC S16) 👋
I started Saleswhale to solve the above problem.
We saw marketers frustrated by their hard-earned marketing leads slipping through the cracks. Growth marketing frustrated that Sales are not following up with product-qualified leads (PQLs). Demand gen folks forced to grovel and ask their sales / SDR teams for "favors" to follow-up with leads generated from their campaigns.
⚡️ There has to be a better way, we thought.
💡 That's why, we decided to build the first Automated Lead Conversion system, that integrates with Salesforce, HubSpot, Zoom and more.
📈 Fast forward to today:
- over 500+ crazy visionary marketing teams from companies like Sage, Anaplan, Forter, Citrix, Software AG, SAS use Saleswhale to automate the conversion of their neglected leads into sales pipeline.
- 32+ reviews on G2Crowd and 4.8 average rating
- millions of two-way email conversations processed a month
📬 We shipped a major feature called Email AI Conversation Flow that exposes a powerful visual conversation builder to build intent-based email campaigns. To put it simply, it allows you to trigger email campaigns that understands & handles simple responses from leads - Not a Good Time Now, Not the Right Person, Send Me More Information First, Out of Office, Interested in Sales Meeting and more.
👩💻 We are on a mission to automate away brain-draining tasks for sales & marketing teams. We want to empower a new generation of marketing teams to play a more proactive role in pipeline and revenue contribution.
🐳 It begins by putting powerful lead conversion workflows and automation in every B2B marketers' hands, so they can control exactly how they want their leads to be followed-up with. No favors from their sales team required.
p/s: Read more about our vision here: https://blog.saleswhale.com/why-...
@killian_wale Thanks for the question! The short answer is that we are complementary to marketing automation tools like Marketo and HubSpot.
Many customers use us in tandem: Marketo/HubSpot for lead nurturing, Saleswhale for lead conversion.
Think of Saleswhale as an automated inbound SDR (sales development rep), that watches out for "triggers" from your integrated marketing stack - lead trips an MQL score but is not touched by sales in 48 hours, lead gets stuck below a certain MQL threshold for >3 months, aged leads with no sales activity etc. - which triggers Saleswhale to intelligently reach out to try to surface hand-raisers.
We can also read, understand and handle simple email responses from prospects to take the automation further - most email tools in the market today can't.
@glen_creaser Thank you! Apollo is mainly an email sequencing tool similar to Outreach and SalesLoft. Their unique differentiator is that they provide Email Addresses in the form of email credits, similar to ZoomInfo. So it's a really robust all-in-one platform for SDR/sales teams.
Saleswhale is built for demand generation and marketing ops teams. We sit in the background, and run autonomously with little to no human intervention (by integrating with systems of record). The unique differentiator is the ability to read, understand, and *reply* to simple responses (>85% of responses) autonomously, and only loop in a sales rep when a lead "hand-raises".
For example,
- If a lead replies and says, "Now is not a good time, maybe check back again next quarter" -- it triggers our "Not a Good Time" scenario, and we are able to reply politely, tokenize "next quarter" -> 17th June 2021, and automatically re-engage the lead again when the date arrives. Not many sales reps / SDRs have this level of follow-up discipline (or tenure!)
- If a lead replies and says, "Thanks for reaching out, but I'm not the right person for this." -- it triggers our "Not a Right Person" scenario, and Saleswhale can reply something like "Thanks for letting me know. If it's not too much trouble, could you point me to the right person I should be talking to about this?" -- 12% of the time we actually get a referral, and we loop the sales rep in
There are dozens of such simple scenarios, and they do add up significantly time-wise. Our vision is to automate as much of such busy work as possible, while making sure that no marketing lead slips through the cracks.
Saleswhale - Automate Outbound Process
Saleswhale - Automate Outbound Process
Afino Puzzles 1.0
Saleswhale - Automate Outbound Process