There isn't a middle-ground for web/product analytics. There are:
🏢 Confusing enterprise solutions like Google Analytics, Amplitude, and Posthog which are powerful but basically require a dedicated analytics team to run.
📊 Barebones tools like Plausible or Fathom that are easy to setup and use, but are one-page dashboards without any depth.
I run a gaming analytics site that receives millions of visits a month (it's a real site in our demo and screenshots!), and for years I struggled with tools that were either clearly built for boring enterprises or low-traffic blog sites that just wanted to count views. If you can't spend hours setting up complex analytics workflows but still need to know what your users are doing, Rybbit is for you!
Rybbit combines the best bits of all the advanced analytics platforms while still being fun and intuitive to use. There are almost a dozen prebuilt dashboards that require zero/little setup. ⚡
Highlights
📈 All key web analytics metrics including sessions, unique users, pageviews, bounce rate, session duration
🎥 Session replays
🎯 Customizable goals, retention, user journeys, and funnels dashboards
I'm curious about the technical implementation - can you say a few words about how you identify unique users?
I have an internal tool where I monitor user visits and some of their activity (like what documentation sections they read and stuff like that), and I found that reliably identifying unique users is actually quite tricky.
@olga_s52 this is one of the places Rybbit hasn't innovated on because of privacy/GDPR compliance since we don't use cookies. We use a hashed combination of IP and user-agent, which is the same thing many of our competitors do. There are some obvious flaws to this method, and in-practice I'd say this is 80-90% as good as using cookies.
I've been actively contributing to Rybbit because it's beautifully designed, refreshingly simple, and genuinely extensible both in terms of the product and the team behind it ;)
The UI is intuitive and clean, but under the hood, it packs powerful features that rival the big players. All without cookies!
What impresses me most is how easy it is to extend with plugins or privacy-focused options (they even supported community-driven opt-out plugins across all major browsers). Perfect for PMs, developers, and privacy advocates alike.
The team behind it is sharp and open to feedback, which makes contributing feel impactful. Huge thanks to @billyang and the team for raising the bar in analytics (and supporting my constant feedback).
Rybbit Analytics is exactly what I needed after moving away from Google and Umami. It’s easy to set up, lightweight, and privacy-friendly. The dashboard is clear and gives me all the important stats at a glance. Highly recommended for anyone who wants simple, effective analytics without any hassle.
I’ve recently started using Rybbit and was impressed by its speed, simplicity, and privacy-first design. If you’re looking for a modern, no-nonsense analytics solution that puts you in control, it’s definitely worth a look:
Rybbit.io
Rybbit
Why we built Rybbit
There isn't a middle-ground for web/product analytics. There are:
🏢 Confusing enterprise solutions like Google Analytics, Amplitude, and Posthog which are powerful but basically require a dedicated analytics team to run.
📊 Barebones tools like Plausible or Fathom that are easy to setup and use, but are one-page dashboards without any depth.
I run a gaming analytics site that receives millions of visits a month (it's a real site in our demo and screenshots!), and for years I struggled with tools that were either clearly built for boring enterprises or low-traffic blog sites that just wanted to count views. If you can't spend hours setting up complex analytics workflows but still need to know what your users are doing, Rybbit is for you!
Rybbit combines the best bits of all the advanced analytics platforms while still being fun and intuitive to use. There are almost a dozen prebuilt dashboards that require zero/little setup. ⚡
Highlights
📈 All key web analytics metrics including sessions, unique users, pageviews, bounce rate, session duration
🎥 Session replays
🎯 Customizable goals, retention, user journeys, and funnels dashboards
🔍 Advanced filtering across 15+ dimensions
⚙️ Custom events with JSON properties
🌍 3-level location tracking (country → region → city) + advanced map visualizations
⚡ Real-time dashboard
👥 Support for adding team members
🚀 Web vitals tracking
☁️ Cloud plan with free tier 🆓 / open source self-hosted
@billyang This looks amazing!
I'm curious about the technical implementation - can you say a few words about how you identify unique users?
I have an internal tool where I monitor user visits and some of their activity (like what documentation sections they read and stuff like that), and I found that reliably identifying unique users is actually quite tricky.
Rybbit
@olga_s52 this is one of the places Rybbit hasn't innovated on because of privacy/GDPR compliance since we don't use cookies. We use a hashed combination of IP and user-agent, which is the same thing many of our competitors do. There are some obvious flaws to this method, and in-practice I'd say this is 80-90% as good as using cookies.
SnowSEO
Looks amazing! I tried it and immediately fell in love. It feels like universal analytics but on steroids.
Great work Bill.
Rybbit
@sanjaydotpro That's exactly what I was going for. We all miss old GA, but hopefully Rybbit brings it back plus a lot more.
I've been actively contributing to Rybbit because it's beautifully designed, refreshingly simple, and genuinely extensible both in terms of the product and the team behind it ;)
The UI is intuitive and clean, but under the hood, it packs powerful features that rival the big players. All without cookies!
What impresses me most is how easy it is to extend with plugins or privacy-focused options (they even supported community-driven opt-out plugins across all major browsers). Perfect for PMs, developers, and privacy advocates alike.
The team behind it is sharp and open to feedback, which makes contributing feel impactful. Huge thanks to @billyang and the team for raising the bar in analytics (and supporting my constant feedback).
Rybbit
^ this guy is one of our best OS contributors. Sometimes I feel David puts more effort into Rybbit than I do.