Proximus

Proximus

Analytics for the real world

1 follower

Launch Team

What do you think? …

Bram Kanstein (@bramk)
How are you actually tracking people? Can you explain without secret messages? ;)
Jorge Bueno
@bramk @rdardour of course!! We install passive BTLE chips in baskets and carts and we transform these fuzzy signals into positions on the store layout. We do it anonymously. It is 100% iBeacon compatible so we can link the journey with an specific user in the future. Our technology has an accuracy of 1.5m in a 20.000m^2 hypermarket!
Johnny Quach
@nsxsn @bramk @rdardour How do you deal with users that don't use baskets or carts?
Bram Kanstein (@bramk)
@johnnyquachy @nsxsn @rdardour and are you focussing on basket and cart manufacturers? or the stores? Difficult rollout imo - interesting concept nonetheless :)
Jorge Bueno
@bramk @johnnyquachy @rdardour In this moment we are focused on retailers and brands. We have already talked with some carts manufacturers but it is still early for them to integrate beacons on carts. Yes, the rollout is challenging but the results are amazing! :-)
Julien Chaumond
Team seems pretty impressive. How did you come accross this hunt @rdardour?
Sherman Lee
How is this done without wIfi or phone?
Jorge Bueno
Good question @SHERM8N ! I am sending you a message with the details!
Romain Dardour
@nsxsn actually I'd be very interested to learn more too!
Johnny Quach
sounds very interesting do you have any retailers using this already?
Jorge Bueno
@johnnyquachy hi Jonhny! I've just answered in the next question! (to @bramk ) If it is not clear enough I will be glad to tell you the details!