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Product Validation Checklist is a system for choosing your target market, finding a problem to solve, and determining whether you should keep pursuing your idea.
I've been a follower of Justin's material for a while. It never disappoints! This checklist is a great way to not just build a product, but to understand why/how it should be built and the dynamics surrounding that question.
I was an early adopter of this, and I'm about a quarter of the way through it. So far it's been an insightful reality check on my new product planning. It's helping me set expectations and uncover aspects I hadn't considered, giving me time to solve them now rather than post-launch when it's too late.
Evaluating product ideas is hard! And it's something you often do totally alone. When you fall in love with an idea, it's so tempting to skip the important stuff you should do to evaluate it. With the checklist, it's like I have Justin always tapping me on the shoulder "Did you define your audience?" "Is this a business you want to work on a year from now?" I wish I'd had this years ago.
I also like how the checklist isn't just a book or course, but it's about applying the concepts and helping me do the work of proving my ideas and planning them well. It's a tool, not just education.
