Pigment File

A makeup database, search every foundation on the market.

2 followers

Pigment File gallery image
Launch tags:
BeautyTech
Launch Team

What do you think? …

Keena Newell
Thanks Jacqueline!! I made Pigment File. It’s the one place that displays all the facts we want to know about a foundation formula, in a simple way. Foundation is the first (and I’ll say it – most important) step in a makeup routine. Right now, I can go to a retailer’s site, like Target or Sephora, and search their inventory. But that search is limited to just their inventory. I want to consider the *hundreds* of other options too. Because what each person needs from a foundation is super specific. We're lucky if we find a couple gems that suit us perfectly.
Kelly Kuhn-Wallace
@newandwell Beautiful. MUA peeps will be so psyched about this. Chart lipstick next, please.
Keena Newell
@kkdub Memories! I spent my early years all over MUA. Really hope this helps the boards there!
Jacqueline von Tesmar
A great resource to help you find the perfect makeup match for your skin tone. Thanks for putting this together @newandwell Where do you see this going in the future?
Keena Newell
@jacqvon Thank you! The plan is to continually scan the data to publish insights that other beauty nerds will appreciate. Then, build a complete color indexing system.
Alex Marshall
Nice! I'm interested to know where you get all the data from? Do you just scrape lots of online stores? I see that with animal cruelty for example you contact the brands individually?
Keena Newell
@marsh931 Hi! Yes, scraped manufacturer's sites for all the info, including cruelty-free info. I mentioned the source specifically when explaining the cruelty-free designation because it’s a debated subject within beauty. (There are groups that give assessments contrary to what a manufacturer may state itself.) I just wanted the reader to understand that I didn’t do an independent assessment to reach the conclusion.
Alex Marshall
@newandwell Thanks for explaining :)