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The API is useful, although they continue to have some issues with citations in particular frontends. Once this is resolved, I would love to move all LLMs over to it. Long term, I think it will make much more sense for builders to use LLMs with search integrated rather than having to go through the additional tooling of search API add-ons.
I’ve been using it for content creation. Not for the writing but to get real time facts, as well as for trusted sources . Using it together with other tools like Claude or ChatGPT .
I like the UI/UX in terms of how they simplify the search experience. However, I feel the responses from chatGPT 4o are better these days.
