"Optopus is an online service for people who want to design their own sunglasses easily online.
They can modify the shape the colors and the texture of the frame and write text on it.
The unbreakable frames produced by 3D printing technology.
All of the sunglasses are equipped with UV-protected lens."
You're right @zefareu it might be confusing 🤔
but it's not the only ecommerce website to do that, you often have the final price only once you're about to pay, for example with flight comparators.