Hello fellow makers!
We are excited to launch Neviwi. In a nutshell, Neviwi is a social e-commerce platform in Nigeria where buyers team together to buy products directly from manufacturers at the lowest prices
THE PROBLEM
In many emerging economies like Nigeria, there is a huge distrust of online shopping. This has led to high cart abandonment in the ecommerce space. People shy away from ordering items online unless there is a social proof that they will not be ripped off.
Also, most online vendors add considerable markup to their product prices to offset for the cost of handling and listing. In some cases, the cost of an item on online shops far exceeds the price in neighbourhood markets.
OUR SOLUTION
We allow our customers to form buying-groups by sharing a link to the products to their peers. First, this mitigates the fear of online fraud. It also creates a viral effect in that while drawing attention to the products, members need to join our platform in order to make a purchase. Furthermore, with this model, vendors are better advised on consumer preferences and are enabled to make products tailored to demand.
Consumers can also upload a picture of a product they want and its descriptions. From this description, Neviwi takes the order to our vendors in that category (premium vendors) who offer competitive quotes, and once a group is successfully formed around an offering within 48hrs, the order is validated.
Our model also allows our vendors to list products they ALREADY HAVE in stock as well as products they CAN MAKE at short notice.
Our target customers are the middle/lower income earners in Nigeria who are price-conscious and have the super-majority of the population. With them aboard, we have the advantage of larger audience as well as revenue generation.
Again, we have no warehouses, we deliver directly from the manufacturers to the customers through our third-party logistics partners. This helps our vendors save the costs of storage and middle-men and translates to lower prices for our customers.
We also actively and strategically prioritize local and lesser-known brands for two reasons: to eliminate the premium coming with branding, and also to encourage more people to go into manufacturing and farming in Nigeria, assured that the demand is ready for them
To buy a product, a customer has the option to invite their friends and social circles into a group by sharing a link to the product via whatsapp or instagram. This link is organic and can be re-shared by other members in the group
Once the group reaches a minimum pre-determined number of people, the discount is activated, and for any subsequent new member in the group, the price goes even lower by a fixed rate (N), until the maximum discount allowable is attained.
Every member of the group must place an order to be recognized
The initiator of the group receives tokens as more people join the group; and the tokens can be used to make a purchase on our platform
Neviwi is here to pioneer the social e-commerce experience in Nigeria!
It is our desire that Neviwi will be at the forefront to accelerate the offline-to-online transition of entire Nigerian commerce
