What is Mixpanel?
An event analytics platform that allows anyone to get answers from their customer and revenue data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company.
Do you use Mixpanel?


Recent Mixpanel Launches
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Mixpanel Events 2.0 - Now $0 for your first 1M monthly events
Event analytics everyone can use, made more affordable. No more getting stuck on arbitrary feature limits: get 1M events free on Mixpanel's Growth plan. Our prices are now 100x cheaper — because we're done being part of the unintuitive SaaS pricing doom loop.
Mixpanel Session Replay - Watch and learn to make better decisions
Mixpanel’s Session Replay enables you to make better product decisions with both data and visual replays of user journeys. Analyze trends in your data, then zoom in to watch individual sessions and better understand why users do what they do.
Mixpanel's New Free Plan + Startup Perks - The most powerful product analytics, for free
The most powerful product analytics tool on the market, with up to 10x the data limits of other free plans. Plus, early-stage startups get a year of Mixpanel's Growth plan for free.
✔️ 100K monthly tracked users
✔️ All core reports
✔️ Unlimited data history
Mixpanel Alternatives
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4.73/5 based on 75 reviews
Maker reviews of Mixpanel


Helped us understand user behaviour and optimize Greta’s performance with powerful event tracking and analytics.


We use Mixpanel to track user interactions and measure engagement because it provides actionable insights for data-driven decisions.


Mixpanel delivers crucial insights into user behavior, guiding our product decisions.
Reviews
•7 reviews
Awesome tool for events & tracking users profiles & other events. Many dashboard views available so data can be visualised in a proper manner. Training time is also very less so any person can be onboarded on it quickly. Overall a good tool to start with your event tracking and analytics journey.
•18 reviews
I've been using Mixpanel Analytics for some time now, and I must say it has been a game-changer for our business. The depth and clarity of insights it provides are unparalleled.
Mixpanel's user-friendly interface makes it a breeze to set up and start tracking user behavior, events, and funnels. This platform has truly empowered our team to make data-driven decisions with confidence.
One standout feature for us is the ability to segment user data effortlessly. Whether it's analyzing user cohorts, tracking conversion rates, or understanding user engagement, Mixpanel simplifies the process, making it accessible even for those without extensive data science backgrounds.
Another aspect that deserves praise is the ongoing support and resources provided by Mixpanel. Their knowledge base, webinars, and responsive support team have been invaluable in helping us make the most of the platform.
Overall, Mixpanel has significantly improved our ability to optimize user experiences, boost retention, and drive growth. It's become an integral part of our toolkit, and I can't recommend it enough to businesses looking to harness the power of data analytics. Mixpanel truly puts actionable insights at your fingertips!
•2 reviews
I use Mixpanel for website performance and conversion optimization. I love that I can customize reports and dashboards to meet my specific needs. It's very intuitive compared to similar tools on the market
•4 reviews
I use Mixpanel for tracking user interactions and analyzing data for my projects, and it's been a great experience. The platform offers detailed insights that help me understand how users are engaging with my product. Setting up events and tracking them is straightforward, and the real-time data updates are incredibly useful for making quick decisions.
One feature I really like is the funnel analysis, which allows me to see where users drop off in a process. This has been invaluable in optimizing user flow and increasing conversions. The ability to segment users based on their behavior also helps in creating more targeted marketing campaigns.
The user interface is clean and easy to navigate, even if you're not a data expert. However, there's a bit of a learning curve when it comes to making the most of its advanced features. The support and documentation available are pretty good, which helps in getting up to speed.
On the downside, Mixpanel can get expensive as your data needs grow, so it's something to keep in mind if you're on a tight budget. Also, while the platform is powerful, it can sometimes feel a bit slow when dealing with large datasets.
Mixpanel is a robust tool for anyone looking to dive deep into user analytics and make data-driven decisions. It's become a crucial part of my toolkit for understanding and improving user engagement.
•14 reviews
Mixpanel is a fantastic tool for real-time customer and revenue data analysis. The intuitive charts and insights make it easy to understand user behavior and drive better decisions. Highly recommend it!