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Probably the best alternative to Google Analytics. Even better, as you can set it up to track visitors (anonymously) without the need for cookies and cookie consent banners.
Been using Matomo since it was "Piwik". I'm using both stand-alone application on my own server, and their plugin. Both are a great alternative to GA, provide all basic features, easy to use, and can be managed and controlled on your own, without worrying that your data can be seen by someone else. The only thing is that you need to set it up by yourself, this is not a cloud solution.
I started using matomo plugin for wordpress and it works great but I need to click "archive report" button manually, for some reason automatic reporting does not work on a few of my sites. Other than that, the tool is OK.
Great software that can handles dozens of tracked websites, with GDPR-included to stay compliant.
