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Painful. We built our email marketing systems around Mailchimp because we thought they're size and history would make them a great partners. Bad decision on our part. Poor UI, very very slow at times, difficult to use, creating journeys is horrible, customer support is indifferent. But we built using their APIs so stuck for the moment as we have better things to spend our money on. But if I were starting over, I would find a different emailing partner.
Not as sophisticated as some other platforms we use, but it gets the job done and we like the credit system.
Mailchimp is something that alot of people love to hate. It's a fair argument, the product is expensive, the UI is messy, and it has tons of competition. The reason I still use it is that no other email marketing platform has the integrations and features of Mailchimp. The chimp reaches everywhere on the internet, you can't escape it. It has solid features and if you take time to configure it correctly, it will do 99% of what you want.
Mailchimp shines as a user-friendly email marketing tool, perfect for both beginners and experts. Its drag-and-drop editor and automation features simplify campaign creation and personalization. The platform offeers insightful analytics, which helps to make informed decisions. Its pricing can be high for a larger subscriber lists, but its robust integration makes it a great choice for effective email marketing.
Mailchimp is solid for email marketing with easy-to-use tools and great templates. It’s perfect for small businesses, though pricing can get high as your audience grows.
simple tool, quit effective. But not the most optimized or cost friendly solution. Gets the job done.
