I like this concept but do many kids listen to podcasts? Curious how big this audience is, @sandejain1, and how it compares to podcast growth in general.
@rrhoover frankly we started with "why don't kids listen to podcasts" as much. its really really hard to find content that is age-appropriate, on a particular topic (that your kid loves) and with clean lyrics. With Leela Kids, we are eliminating that struggle.
@rrhoover in terms of numbers, don't think anyone has studied kids market. only data: 4M+ monthly (edison research 2017). AND, most important, we see seasoned content publishers like NPR jumping into it.
@rrhoover We suspect kids >7 will be more mobile app friendly. Younger kids (<7) will be more into smart speakers. & for parents with unhappy kids in car, we believe Leela Kids will help...
@chclteteacher Appreciate the feedback Mike. We are getting interest from local schools on this especially around "flipped classroom"... teachers could earmark specific episodes for kids to listen or even create their own content and kids have that playlist available for listening offline [especially around topics like History]
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