Leave Your Mark: Your sassy, knowledgeable guide to the working world

Leave Your Mark isn't an advice book -- it's a mentorship in 285 pages.

Huge fan of the book, such an inspiration. Aliza, I would love to hear how did you deal with friction when introducing social media to fashion and more generally what are your views on university education? Is it a must? Final question, Anna Wintour: Ice Queen or Idol? Can't wait to hear your thoughts?

@harrystebbings Thank you so much Harry! When I first started tweeting as dknyprgirl, there was one person in fashion who emailed my boss to share her disdain at how "personal" I was being on the platform. It was as you know, new to me too, so I got really freaked out that I was destroying the brand or something! That said, my boss believed in me and the reality was that the following was growing exponentially. I had to be doing something right! So we decided to pay her no attention and I kept on doing what I was doing. A few days later WWD came out with a story about how the dknyprgirl handle was on fire so that was a great vote of confidence! Bottom line, without management buy-in, none of this would have been possible. To your second question: I think a university education is imperative for 99% of people. If you are in the 1% (think Zuckerberg), then by all means go build your empire. Third, Anna is highly respected by her team. Every single person who I know that works closely with her absolutely loves her.

Particularly in the startup world, where dress codes are usually quite relaxed, any tips on how to dress to strike a balance between professional and casual?

@melissajoykong I am a firm believer in using fashion to convey my personal brand. I've always been this way. Even in college when everyone was rolling out of bed in sweats, I was decked. While you might work in a casual environment, you can still have a personal style that has a point of view. It's important to fit into a company's culture, but I can tell you that if I worked at a startup tomorrow, I would still be decked : )

Hi Aliza, thanks so much for answering our questions today! You have achieved so much already in your career, is there one achievement that you are most proud of? / Flip side, one thing that you still strive for?

@ems_hodge I am really proud of the teams I have nurtured and grown over the years. I have multiple teams that have each stayed working with me for 5+, 10+ years. I'm proud to say that I create an amazing work environment. I believe in empowering my team. From a project pov, I am proud of what I have done in social media and also what I built with Donna Karan Atelier which was our red carpet brand. Both of those projects were conceived by me and built from scratch.

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