I saw this in my RSS reader early this morning, and I had to share it here. I think it's a brilliant concept - whether they execute it right, we'll see. Text messages already ARE stories to kids. Kids know that every element of punctuation (or lack of it) is a message in itself, and they can turn a seemingly boring/uneventful conversation into something bubbling with drama.
Good luck to the Hooked team...I think they have a big opportunity.
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