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Launched on September 14th, 2016
The visual interface is pretty intuitive, especially being able to customise product flows based on user actions and traits. The interaction templates are pretty handy and have been easy to customise as well.(I've used the Offer, NPS and Star Rating ones). Overall experimenting has become easier and reduced the need for developer bandwidth. Being able to kick-start an experiment without making a release or writing code is a game changer.
