FormStory io

Maker

📌

𝐇𝐨𝐰 𝐭𝐡𝐞 𝐈𝐝𝐞𝐚 𝐟𝐨𝐫 𝐅𝐨𝐫𝐦𝐒𝐭𝐨𝐫𝐲 𝐖𝐚𝐬 𝐁𝐨𝐫𝐧 Our co-founder, an experienced marketer with over 15 years in the industry and a globally successful agency, noticed a recurring challenge during lead generation campaigns. Whenever a campaign relied on a web form for lead generation, the results didn’t quite measure up. Conversion rates for ads and other campaigns consistently lagged when a web form was involved. Despite his search, he couldn’t find a tool that would help track the form's performance and pinpoint the root cause of these issues. That would help him prove to his clients that the forms need more attention. After multiple cases where his team identified problems through trial and error, the common issues became clear: failed captchas, silent form errors, and form abandonment due to requests for sensitive information. So, in 2022, the idea for FormStory became a reality. With FormStory, you can capture abandoned submissions and track form behavior to ensure you never lose a lead to broken captchas, failed validations, or unnecessary fields. 𝐖𝐡𝐚𝐭 𝐅𝐨𝐫𝐦𝐒𝐭𝐨𝐫𝐲 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐟𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬: 🧲 24/7 Form Monitoring – Constantly checks your forms’ functionality so you don’t have to. 🧲 Broken Form Alerts – Real-time notifications keep you in the loop on any issues. 🧲 Capture Lost Submissions – Recover valuable partial entries, even if the form breaks mid-way. 🧲 User Behavior Insights – Track where users drop off to optimize and simplify the experience. 𝐈𝐬 𝐅𝐨𝐫𝐦𝐒𝐭𝐨𝐫𝐲 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐲𝐨𝐮? If your business relies on landing pages with web forms, the answer is absolutely. As a marketer, you can be confident that your efforts won’t go to waste. You can prove the real ROI of your campaigns and show your clients how to improve based on real data—not guesses.

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7mo ago

Gabe Moronta

Visla

@anahit_am very nice launch, congrats

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6mo ago

Anahit Amirakyan

FormStory io

Maker

@mogabr thank you 🤩

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6mo ago

Nika

minimalist phone: creating folders

💡 Bright idea

One additional thing that came to my mind and could make this tool even better – it could make suggestions for better questions (in case that some users can be discouraged to answer some of them – sometimes the struggle can be in formulating the message) – people cannot understand it or feel insecure about speaking the topic. If you could advise better formatting or improvements, you could also offer something "on Top" to your potential users. Just an idea :)

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6mo ago

Anahit Amirakyan

FormStory io

Maker

@busmark_w_nika Thank you for your feeback, we will definitely consider this for our coming improvements and enhancements 🤗

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6mo ago

Nika

minimalist phone: creating folders